Where Does the Idea come from ?
Groups, products, companies, status ... Since Facebook has
created the "Like Button" everybody has clicked it at least once to
show their preferences.
Statistics prove that: the "Like Button" is clicked 3 billion
times a day and it's included in 10,000 new pages. In addition, 200
million people have mobile access to Facebook. Mobile users are two
times more active than desktop-only users.
It´s a fact: people love to share moments of their lives, what
they do, what they think and, of course, what they like
Based upon the idea that the "Like Button" has become part of
our routine and also on the way users communicate on social media,
we thought: why not giving them the chance to like their favorite
Diesel outfits in the real world?
The mechanic is pretty simple. Customers go to a Diesel Store,
fall in love with a Denim and as they would do on Facebook, they
can share it on their wall by clicking on the "Like" from their
After all, who's better than consumers to endorse brands
We´ve placed different QR codes to each product on display. When
a customer likes an item, all he has to do is scan the code with
his mobile phone
The consumer will be taken to a web where he can "Like" the
selected item and see the number of users who have liked it too.
Furthermore, he can navigate through the pages and see more
By clicking on the "Like", it will be published on his wall.
Now, all of his friends will know he´s shopping at Diesel and what
are his favorite products. They will be able to comment on it and