Where Does the Idea come from ?

Groups, products, companies, status ... Since Facebook has created the "Like Button" everybody has clicked it at least once to show their preferences.
Statistics prove that: the "Like Button" is clicked 3 billion times a day and it's included in 10,000 new pages. In addition, 200 million people have mobile access to Facebook. Mobile users are two times more active than desktop-only users.
It´s a fact: people love to share moments of their lives, what they do, what they think and, of course, what they like

The concept

Based upon the idea that the "Like Button" has become part of our routine and also on the way users communicate on social media, we thought: why not giving them the chance to like their favorite Diesel outfits in the real world?
The mechanic is pretty simple. Customers go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, they can share it on their wall by clicking on the "Like" from their mobile phone.
After all, who's better than consumers to endorse brands products?

Step 1

We´ve placed different QR codes to each product on display. When a customer likes an item, all he has to do is scan the code with his mobile phone

Step 2

The consumer will be taken to a web where he can "Like" the selected item and see the number of users who have liked it too. Furthermore, he can navigate through the pages and see more products.

Step 3

By clicking on the "Like", it will be published on his wall. Now, all of his friends will know he´s shopping at Diesel and what are his favorite products. They will be able to comment on it and advice him