FullSIX RETAIL and Grand Union socialize the World's
Largest Fashion Show's backstage
During the World's Largest Fashion Show - organized by the
Galeries Lafayette Boulevard Haussmann - FullSIX RETAIL and Grand
Union give the 700 "models for a day" the opportunity to take a
photo and post their look on their Facebook wall.
Between makeup, hairdressing and rehearsals, each model can take
pictures, comment on the atmosphere backstage and post it on
Facebook, thanks to interactive mirrors connected to the social
network.
Thus, each model's Facebook community will be able to support them
for the show and follow of this unique event live.
http://www.youtube.com/watch?v=CsKMDoWQ2MA
