Orange connected Biarritz beaches to Facebook thanks to Grand
Union (a FullSIX group agency) at the ROXY PRO's World Surfing
Championships (July 11th-17th). People could interact live with the
social network via the terminals at their disposal on the stands
with their "RFID wristbands".
As the ROXY PRO's official partner, Orange set up RFID wristband
check-ins throughout the event which promotes their new "digital
coaching" strategy. The aim was to make digital technology a part
of people's everyday life.
Thanks to the RFID wristbands distributed on site, this operation
enabled people to interact live with Facebook, by checking-in via
the terminals at their disposal. They could:
- take photos; post them on their wall,
- win gifts
- support the "Surf Insertion" association with "Likes" (100
check-in collected = one surfing lesson).
Every check-in automatically displayed a post on the user's wall.
Orange wanted to involve the public in both a social and digital
action - a first for this kind of event. The operation met great
success from the first day; each person checks-in an average of ten
times a day.